Special video screencasts allow you to watch John Jantsch create a blog using the
exact steps outlined in Blog Lightning
Blog Lightning - How To Create and Promote Your Small Business Blog In A Flash
A step-by-step blogging success tutorial from award winning small business blogger and marketing coach John Jantsch.
 Okay,
so you've seen and read all about the power of blogs for building a business and
enhancing your marketing and you're convinced…you must add a blog to the mix.
And why not, I mean blogs have become a proven marketing vehicle for organizations large and small.
Thought leaders
using blogs as tools have emerged more powerful than many of media sources that used to cover
them. Blog publishers are discovering that search engines, such as Google, Yahoo and MSN, are giving priority
treatment to blog content. And, as a marketing tool, integrated with a traditional web site, newsletter and
other forms of online and offline advertising, blogs have no equal in terms of return on investment (A fancy way of
saying that blogs give a lot of bang for the buck.)
If you're an independent professional or small business owner, blogs still offer one of
the greatest opportunities around to stand out from a crowd, appeal to the media and find new sources of
leads but, the word on blogs is out. Last year's red hot marketing discovery is this year's must have marketing
tool.
Now that blogs are cropping up like mushrooms on a muggy day, in order for you to get the most
from your blog, you've got to do it right. You've got to learn from someone who's been creating and promoting
blogs the right way, someone who has a proven track record of building a blog…and a blog readership, for
the business professional.
Effectively employing a blog as a business tool requires a professional business
approach. There are ways to create a blog with no investment whatsoever but,
then again, how effective are these free blogs, what do they say about your
business? About the same thing having a Hotmail account as your business email
does.
Makes perfect sense, doesn't it? So, now what?
You've got two choices.
- You can spend hundreds of hours learning all about the various blog software.
- Hack your way through designing a blog or settle for a "me too" template
look
- Scour the Internet in hopes of finding a few blog directories or search
engines
- Research ways to submit your blog to the search engines (blogs have different engines and directories than web sites)
- Decipher the world of RSS, XML, Atom and other content syndication tools
- And then sit there and wonder why nobody reads your blog or. . .
You can pick-up a copy of Blog Lightning - because the hard part has been done for you. John Jansch takes you by the hand and teaches you the right way to get your blog set-up, designed, submitted and found - and you won't even break
a sweat. There simply is no reason for you to go it alone. Included with your
copy of Blog Lightning is exclusive access to screencast tutorials that show you
how to do each step outlined in the system. A screencast utilizes special
software to make a video of activity taking place on a computer screen.
Warning: Blog Lightning's not going to try to teach you how to get rich
with a blog - there are plenty of folks out that want to do that. Blog Lightning
is for the business person who wants to tap into the awesome power of blogs from
someone who has been creating successful business blogs long before they were fashionable.
Look Over John's Shoulder As He Performs The Exact Steps Outlined In Blog
Lightning
The Blog Lightning manual is only 1/2 of this powerful program. In addition
to page after page of detailed steps, you also get exclusive access to 14
screencast videos of John performing and explaining the exact recommended actions. The steps in
Blog Lightning are really very easy but, in case something just doesn't make
sense when you read it, you can fire up the video screencast associated with
that step and watch it over and over again until you get it. It doesn't
get any easier than that. (New screencasts will be added as new
tactics and strategies are discovered - you get these updates automatically when you become a
Blog Lightning customer.)
Sample list of screencast tutorials:
- Create a Bloglines Account - 2:34
- Add Blogs to the Bloglines Feed Reader - 2:16
- Set-up a TypePad Account - 4:05
- Creating Default TypePad Settings - 5:56
- Customize the Design of Your TypePad Blog - 2:44
- Creating Basic TypeLists In TypePad - 3:37
- Posting To Your TypePad Blog - 4:02
- Creating Categories In TypePad - 2:33
- Creating A Blogroll Using Bloglines - 2:52
- Setting Up A Feedburner Account - 3:34
- Setting Up Your RSS Feed Subscription Center - 5:25
- Submitting Your Feed/Blog To Directories and Search Engines - 3:14
- Tracking Your Blog With Technorati - 1:59
- Bonus: Domain Mapping With TypePad - 6:46 (I have charged a fee of several
hundred dollars just to complete this step for several small business
blogs.)
When you launch your blog using the Blog Lightning system you will:
- Easily create a distinctive looking, simple to use blog
- Immediately have your blog noticed by Google, Yahoo and MSN
- Experience a sudden surge in search engine traffic
- Begin finding eager readers and blog subscribers
- Witness other blogs and directories referencing your content
- Establish links and networks with like minded professionals
- Create opportunities for PR in your industry
- Uncover a number of very powerful ways to integrate your blog into
all of your marketing efforts
Blog Lightning is a fast paced guided tour that features precise action steps and
screenshot demonstrations designed to get any small business marketer,
independent professional or solo-preneur creating, promoting and effectively using
a blog to build a small business, consultancy or practice.
This is not a book full of theory and history…this is a roadmap. Follow
the directions and you will have a successful blog.
Do step 1, then step 2, then step 3… and you will create a blog from a
blueprint that works every time. The Blog
Lightning Book is loaded with screenshots, screen cast tutorials and practical advice for each step in the system. Each step in the system is a real-life, proven
strategy for creating and promoting a business blog. The advice contained in Blog
Lightning is taken from John's experience with his own award-winning blog and his work with
the growing number of small business blogs he create for
his clients.
Blog Lightning will instantly save anyone who is trying to get into the world
of blogging countless hours of frustration attempting to discover how to create
a blog. John Jantsch is a noted small business expert, not an Internet guru - this program
was created to give the small business owner the straight story on how to really
use a blog to market his or her business.
Blog Lighting is divided into three sections
Getting Ready- Learn how to prepare for your blog and the right way to
create a distinctive blog taking advantage of very user friendly TypePad
Blog Hosting System.
Getting Going - The Ins and Outs of posting content to your blog and how
to get your blog started the right way.
Getting Found - That is the point, isn't it? In this section you will
learn some of the most closely guarded secrets to promoting your blog and
attracting the most traffic and readership.
You don't need to know anything about blogs to create a blog that will
benefit your business. Blog Lighting is the only blog book you will ever need to
learn how to create a blog, how to promote a blog and how to use a blog as a
business or practice building marketing tool.
Here's What You Get With Your Blog Lightning System
1) 130 page Blog Lightning manual, loaded with screenshots to guide you through each step.
2) 14 video screencast tutorials to show you exactly how to execute each step
3) Bonus #1 - Audio Seminar - Why Every Business Should Have A Blog - with Debbie Weil,
publisher of www.BlogWriteForCEOs.com
4) Bonus #2 - Audio Seminar - The Ins and Outs of RSS - with Rodney Rumford, creator of www.myrsscreator.com
5) Bonus #3 - Report - The Business Case for RSS - Rok Hrastnick - www.marketingstudies.net
6) Bonus #4 - The Complete Beginner's Guide to Podcasting - Sharon
Housley, marketing manager for www.FeedforAll.com and NotePage
Table of Contents
Screencasts Videos
1. Create a Bloglines Account
2. Add Blogs to the Bloglines Feed Reader
3. Set-up a TypePad Account
4. Customize the Design of Your TypePad Blog
5. Creating Basic TypeLists In TypePad
6. Creating Advanced TypeLists In TypePad
7. Posting To Your TypePad Blog
8. Creating Categories In TypePad
9. Creating A Blogroll Using Bloglines
10. Setting Up A Feedburner Account
11. Setting Up Your RSS Feed Subscription Center
12. Submitting Your Feed/Blog To Directories and Search Engines
13. Tracking Your Blog With Technorati
14. Bonus: Domain Mapping With TypePad
Getting Ready
1 Get a free Bloglines Account and Start Reading other Blogs
2 Get a TypePad Account
3 TypePad Default Settings
4 Get Your TypePad Blog Design Going
5 Set-up Some TypeLists
6 Subscribe to 10-15 Blogs and Create a Blogroll
Getting Going
1 How To Post In TypePad
2 Some Thoughts On Your Blog
3 On Topic
4 Categories
5 Titles
6 How much
7 How often
8 Linking
9 Make at least 10 blog entries and post them
Getting Found
1 Set-up Your Subscribe Center
2 Register Your Blog with Blog Search Engines and RSS Directories
3 Start a Link Swapping Campaign
4 Trackbacks and Comments
5 Announce Your Blog and RSS Feed To The Media
6 Promote RSS Feeds on other pages
7 Keeping Track with Technorati/Blogpulse
8 Domain Mapping in TypePad
Example Blogs
Glossary of Blogging Terms
Resources Pages
1 RSS Resources
2 Blog Resources
3 Teleseminar – Business Blogging or Why Every Business Should have a Blog – An interview with Debbie Weil publisher of WordBiz
4 Teleseminar – The Ins and Outs of RSS – An Interview with Rodney Rumford – creator of MyRSS.com
5 Report – The Business Case for RSS – by Rok Hrastnik – publisher of Marketing Studies.net
My Guarantee - I guarantee you will
set-up and promote an effective blog in no time at all using the Blog Lightning
System or I will give you a 100% refund. Buy the book, view the screencasts,
give the entire program a thorough test drive. If you're not convinced that this
is the best blog building and promoting program ever created, just drop me an
email and I will issue a full refund.
Order Blog Lightning
Click the link below to order your immediate digital download copy of Blog Lightning for $97.
All major credit cards and PayPal accepted.
Order Blog Lightning
 Blog Lighting is 130+ page PDF ebook loaded with real action screen shots and examples.
You will need Adobe Reader to read the book. Download it for free here.
|
Duct Tape Marketing
Webinar - Thursdays 4 PM Pacific more info
The Ultimate Small Business Marketing System
Referral Flood
Differentiate and Dominate
Magnificent Marketing Materials
Harness the Internet 