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Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide

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Foreword by Michael Gerber, author of the E-Myth
Afterword by Guy Kawasaki, author of Art of the Start

Duct Tape Marketing is the perfect book to give as a gift to your friends, clients, prospects and neighbors. Don't give another useless chochka — give the truly valuble gift of business growth!

I have joined forces with many of the biggest names in marketing such as Joe Vitale, Bob Serling, David Frey, Bryan and Jeffery Eisenberg, Bob Bly, Sean D'Souza, Dave Lakhani, Charley Cook, Catherine Seda and more to put together an incredible collection of bonus materials when you order your copies of Duct Tape Marketing.

Duct Tape Marketing Table of Contents

Contents

Foreword by Michael E. Gerber
Introduction: A Solution to the Small Business Problem

Part I: The Duct Tape Foundation—The Way to Sticky Marketing
(Help Them Know, Like, and Trust You More!)

Chapter 1: Identify Your Ideal Client
Chapter 2: Discover Your Core Marketing Message
Chapter 3: Wake Up the Senses with an Image to Match Your Message
Chapter 4: Create Products and Services for Every Stage of Client Development
Chapter 5: Produce Marketing Materials That Educate
Chapter 6: A Web Site That Works Day and Night
Chapter 7: Get your Entire Team Involved in Marketing

Part II: The Duct Tape Lead Generation Machine—Turning Stickiness Into A System That Works for You (Help Them Contact and Refer You More!)

Chapter 8: Run Advertising That Gets Results
Chapter 9: Direct Mail Is an Ideal Target Medium
Chapter 10: Earned Media Attention and Expert Status
Chapter 11: Ramp Up a Systematic Referral Machine
Chapter 12: Automate Your Marketing with Technology Tools
Chapter 13: Turn Prospects Into Clients and Clients into Partners with an Advanced Education System

Part III: Getting On A Roll! (Find Out What Works and Do More of It)

Chapter 14: Commit to your Marketing with a Plan, Budget, and Calendar
Epilogue: Bring Your Plans to Life with a Marketing Snapshot
Afterword by Guy Kawasaki
Appendix A: Further Reading and Resources by Chapter
Appendix B: Duct Tape Marketing Small Business Marketing Resources
Appendix C: Special offers from Duct Tape Marketing Partners